Here’s the thing, you can have a cracking crowdfunding pitch but unless the crowd sees it, you won’t get funded. Whilst we promote all our pitches to our 6,000 angel investors and the crowd, every successful pitch we speak to says they also worked harder than ever (in the beginning at least) to promote their pitch. Here’s how they did it:
There is little doubt that there is a close correlation between crowdfunding success and social media promotion. Yet the mistake that most entrepreneurs make is to post a few tweets or facebook posts and wait for the cash to roll in. This approach fails to realise that the crowd don’t just see something once and invest, rather they have a look, spend some time thinking about it, see it again and then invest. To be successful you need to promote your pitch for the entire fund duration whether that’s 30, 60 or 90 days. Another great tip is to use rewards to make the offer as juicy as possible to investors. For example, check out Beer52 who recently offered investors free beer for life!
Even before your pitch goes live, you can email your friends, family and wider network telling them about your pitch. Even if you don’t think that they’d invest it may be that they know someone who does or could help spread the word. This is a great opportunity to explain what your business does and don’t forget to include a link to your online pitch. It’s also important to send email updates when something significant happens like receiving your first pledge, passing the 50% funded mark or when you have only a few days remaining. You may have potential investors biding their time and waiting in the wings until things get moving, but unless you keep them updated with progress, they might never know!
Just because your pitch is online doesn’t mean you can’t promote it offline as well. The most successful pitches combine crowdfunding with pitching at one of our events. This is a great opportunity to meet angel investors, who are looking to invest a decent chunk of cash, in person. What’s more, having an experienced angel investor means added value when it comes to moving the business forward and knowing how best to spend the cash.
Conducting a PR effort is a great way to promote your pitch to a wider audience. Although employing a PR team to help get you funded may seem daunting, remember that promoting your pitch and your business go hand-in-hand. Crowdfunding is a powerful way to gain exposure for your business and acquire new customers.
Find out more about how you can get funding.
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