Angels Den Launches London Crowdfunding Club

Angels Den invites you to the launch of its latest club, aimed at allowing our angels to meet the entrepreneurs behind the pitches, ask them questions and meet up in an informal setting with other like-minded investors.

After the event, all of the essential documents and the pitch terms will be available online and you can invest with the click of a button.

The pilot event will be held on Tuesday 22nd April with three or four cracking pitches that are either part-funded on the platform or about to go-live. The event is free to attend for anyone who is serious about investing £500 or more into one of our pre-screened crowdfunding pitches.

Event Details
Date: Tuesday 22nd April 2014
Time: 3 – 6pm
Location: Edwards Wildman, 69 Old Broad St, London EC2M 1QS

Book your place now!

Investing in any business involves risks, including illiquidity, lack of dividends, loss of investment and dilution, and it should be done only as part of a diversified portfolio. Angels Den is targeted exclusively at investors who are sufficiently sophisticated to understand these risks and make their own investment decisions, based on their knowledge, experience and financial capacity. You will only be able to invest via Angels Den once you are registered and deemed suitable for this type of investment.
This post has been approved as a financial promotion by Angels Den, which is authorised and regulated by the Financial Conduct Authority. Investments can only be made on the basis of information provided in the pitches by the businesses concerned. Angels Den takes no responsibility for this information or for any recommendations or opinions made by the businesses.Angels Den Services Ltd is authorised and regulated by the Financial Conduct Authority (no.599390). Angels Den Crowdfunding Ltd is an Appointed Representative of Angels Den Services Ltd (no.607203). Registered Company: 08384317.

Investor Overload

We had an investor-packed event last night with 27 angels turning up to see the latest selection of entrepreneurs pitching their businesses. We had quite a few unexpected last minute attendees, with word getting round at the Investor Masterclass prior to the pitching event and many staying on after to see the cracking pitches we had lined up.

After a quick whip round to make sure everyone had a chair and a summary, it was exciting to see a packed room with people pitching 1 to 4, rather than our usual 1 to 2.

Businesses seeking funding included Fuel Station, who are also pitching on our crowdfunding platform and Seek & Adore who returned to us to pitch again for a further round of funding. On average each entrepreneur got interest from three angel investors, including two business owners who had four investors wishing to follow up with them, and one business owner who had six interested.

Why not pitch at our next SpeedFunding event in London on Wednesday 2nd April 2014? If you or anyone you know wants to get the chance to pitch, please contact us to find out how.

Image Credit: Kaddy64

Flavourly becomes one of the fastest ever businesses to reach its crowdfunding target

e6dbb488779bdb74d6922e4eb7bb54e3An online food discovery business has become one of the fastest ever to be equity crowdfunded in the UK. Flavourly launched on Monday with a record number of angels interested in investing in the business and the innovative young startup reached their target in fewer than 24 hours.

Founder Ryan O’Rorke was delighted with the news and we will now be introducing a stretch funding option since the project is so oversubscribed.

Our Founder and CEO, Bill Morrow, said “I had anticipated that Flavourly would do well with crowdfunding, it’s the perfect way to build a customer base as well as raise the capital the business needs to scale. The additional funds will be used to ramp up customer recruitment even more and reach the scale in numbers that we are projecting to achieve.”

“To be the platform that hosts one of the fastest ever equity crowdfunded project in the UK makes us very proud – especially since we only launched this model at the end of last year. The success, and speed, of our crowdfunding model is down to the strength and knowledge of our 6000 strong angel network. Their experience means they know what they like as soon as they see it, and they’re quick to show their support.”

Take a look at how you can get funding for your business now.

Are You Overstating Your Business?

We came across this interesting article by Martin Zwilling and a similar post by Guy Kawasaki, featuring the top overstatements made by entrepreneurs about their businesses.

Although it’s great to really sell your business and talk yourself up, embellishing the truth can be risky when you later need to back it up, and could lose you customers, investors and partners when they realise you’re all talk.

Here are some of the big ones you should really avoid…

“We have strong interest from a major customer.”

“We don’t believe there are any competitors.”

“Our projections are conservative.”

“A world-class CEO will be joining us after the funding event.”

“No one can do what we’re doing.”

So we say stick to the truth but don’t be afraid to really shout about your successes (without being arrogant of course). Be proud of the business you’ve created and the potential it may have to grow.

What’s The Number One Crowdfunding Mistake Entrepreneurs Make?

Here’s the thing, you can have a cracking crowdfunding pitch but unless the crowd sees it, you won’t get funded. Whilst we promote all our pitches to our 6,000 angel investors and the crowd, every successful pitch we speak to says they also worked harder than ever (in the beginning at least) to promote their pitch. Here’s how they did it:

ID-10053100Social Media
There is little doubt that there is a close correlation between crowdfunding success and social media promotion. Yet the mistake that most entrepreneurs make is to post a few tweets or facebook posts and wait for the cash to roll in. This approach fails to realise that the crowd don’t just see something once and invest, rather they have a look, spend some time thinking about it, see it again and then invest. To be successful you need to promote your pitch for the entire fund duration whether that’s 30, 60 or 90 days. Another great tip is to use rewards to make the offer as juicy as possible to investors. For example, check out Beer52 who recently offered investors free beer for life!

Even before your pitch goes live, you can email your friends, family and wider network telling them about your pitch. Even if you don’t think that they’d invest it may be that they know someone who does or could help spread the word. This is a great opportunity to explain what your business does and don’t forget to include a link to your online pitch. It’s also important to send email updates when something significant happens like receiving your first pledge, passing the 50% funded mark or when you have only a few days remaining. You may have potential investors biding their time and waiting in the wings until things get moving, but unless you keep them updated with progress, they might never know!

Just because your pitch is online doesn’t mean you can’t promote it offline as well. The most successful pitches combine crowdfunding with pitching at one of our events. This is a great opportunity to meet angel investors, who are looking to invest a decent chunk of cash, in person. What’s more, having an experienced angel investor means added value when it comes to moving the business forward and knowing how best to spend the cash.

PR Campaign
Conducting a PR effort is a great way to promote your pitch to a wider audience. Although employing a PR team to help get you funded may seem daunting, remember that promoting your pitch and your business go hand-in-hand. Crowdfunding is a powerful way to gain exposure for your business and acquire new customers.

Find out more about how you can get funding.


Image Credit: Master Isolated Images