Feb 13th, 2009 in Insight | 0 comments
Building The Shaky Pedestal Of Expectation
It was an historic day. Remember it well, because events that truly shape the world in which we live are few and far between. But now along with the moon landing, the fall of the Berlin wall and the day The Birdie Song was released, we can say that we remember the day that Barack Obama was inaugurated. But can this son of a goat herder possibly live up to the expectations of a country in such dire need of a...
Nov 25th, 2008 in Insight | 0 comments
Winning The Marketing War
It’s official. Barack Obama is to be the 44th president of the United States of America, after an “against all the odds” campaign in which even he admitted “I was never the likeliest candidate for this office” in his acceptance speech in Chicago on Tuesday night. So how did this young, relatively inexperienced senator achieve his victory to win arguably the highest office in global politics? Some...
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