Jun 19th, 2009 in
Commentary |
0 comments
Young entrepreneurs looking for tips on how to succeed in the corporate world probably could have happily avoided the embarrassment and masochism of watching this year’s The Apprentice (I, of course, was doing so only for research purposes.) If you are a regular viewer of this annual circus show, you’ll be used to the usual choir of seriously deluded individuals attempting to sing from the hymn sheet of the man...
Jun 12th, 2009 in
Insight |
0 comments
Entrepreneurs – in the past, stories of young entrepreneurs would make headlines simply because it was so unusual to see school leavers go into business for themselves rather than joining an already established company. Of course, in today’s business environment some graduates have little choice in the matter, and rather than becoming gainfully employed, their choices are either starting up their own...
May 13th, 2009 in
Commentary |
0 comments
We all know that the economy looks rather gloomy these days and, just to raise our spirits a little, the BBC recently reported that the economy isn’t expected to recover fully until 2012. Pundits don’t have much good to say about the near future and even though consumer confidence is starting to rise a bit, it’s easy to see that most people still feel skittish and nervous when it comes to what’s...
Feb 16th, 2009 in
Insight |
0 comments
On the way in to work one morning this week, I was channel-hopping on my car stereo and settled on the Chris Moyles show on Radio One. The organised chaos that usually ensues is always a good laugh for my pre-coffee ears so I thought it would be worth a listen. A couple of music tracks in and Chris introduced his guest for the morning, Peter Jones. Being a big Dragon’s Den fan – I’m a sucker for pantomime –...
Jan 5th, 2009 in
Insight |
0 comments
Can you identify your audience? One of the most important and sometimes difficult first tasks of any new business owner is to identify who will be interested in buying their products or services, who they should market to and who needs to hear from them? The classic mistake made by all too many entrepreneurs is to assume that they are playing to an audience that includes … well, everyone. Today’s market is...