Aug 7th, 2009 in Tips | 0 comments
If words could kill
Whether it is providing consistent quality of services or products, ensuring consistent customer service or delivering a consistent message as you work to increase brand awareness, consistency is key to small business success. Consistency builds trust, lets your customers know that your firm is reliable and establishes the foundation for your company’s culture and growth. When it comes to your company’s...
Aug 5th, 2009 in Insight | 0 comments
Content Versus Conversation
Your customers are the lifeblood of your business. Without them it could not exist, so companies put a lot of effort into building relationships with customers, establishing loyalties and servicing their needs. But how do you find these customers in the first place? What is your business networking strategy? There was a time when the only way to reach your potential clients was to hit the streets and reel them in...
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